{"id":399686,"date":"2026-06-01T00:38:20","date_gmt":"2026-06-01T04:38:20","guid":{"rendered":"https:\/\/www.eldiario.net\/portal\/?p=399686"},"modified":"2026-05-31T21:40:04","modified_gmt":"2026-06-01T01:40:04","slug":"cbn-celebra-140-anos-y-una-decada-invicta-en-el-ranking-merco","status":"publish","type":"post","link":"https:\/\/www.eldiario.net\/portal\/2026\/06\/01\/cbn-celebra-140-anos-y-una-decada-invicta-en-el-ranking-merco\/","title":{"rendered":"CBN celebra 140 a\u00f1os y una d\u00e9cada  invicta en el ranking MERCO"},"content":{"rendered":"<p>El Sal\u00f3n de la Fama corporativo de Bolivia tiene un nombre que se repite, con la misma fuerza, hace una d\u00e9cada, Cervecer\u00eda Boliviana Nacional (CBN). La empresa m\u00e1s ic\u00f3nica del pa\u00eds no solo sopl\u00f3 las velas de sus 140 a\u00f1os de vida, sino que lo hizo desde la cima del Monitor Empresarial de Reputaci\u00f3n Corporativa (MERCO), consolid\u00e1ndose como la empresa n\u00famero uno de Bolivia por d\u00e9cimo a\u00f1o consecutivo.<br \/>\nEl ambiente de celebraci\u00f3n que se respira en la compa\u00f1\u00eda tiene motivos de sobra. Fundada en las postrimer\u00edas del siglo XIX, en 1886, CBN ha sabido envejecer con la sabidur\u00eda de los grandes cl\u00e1sicos y la agilidad de las mentes j\u00f3venes. Este doble logro \u2014un siglo y cuatro d\u00e9cadas de arraigo sumados a diez a\u00f1os invictos en reputaci\u00f3n\u2014 confirma que su liderazgo no es una casualidad, sino una construcci\u00f3n diaria basada en la confianza de los bolivianos.<br \/>\nDurante el acto de reconocimiento, Jos\u00e9 Andr\u00e9s Abraham, gerente General de la cervecera desde 2024, fue el protagonista de la ceremonia al escalar de manera mete\u00f3rica 15 posiciones en el ranking de l\u00edderes, ingresando con paso firme al selecto top 10 de los ejecutivos m\u00e1s influyentes del pa\u00eds (ocupando el puesto n\u00famero 7).<br \/>\n\u00abRecibir este reconocimiento cuando CBN cumple 140 a\u00f1os tiene un significado mucho m\u00e1s especial. Es un recordatorio de que las empresas que perduran son las que cuidan su reputaci\u00f3n, invierten en su gente y act\u00faan pensando en el futuro de Bolivia\u00bb, coment\u00f3 Abraham, visiblemente emocionado y felicitado por el entorno empresarial.<br \/>\nDetr\u00e1s del brillo de los galardones se encuentra una maquinaria humana inmensa. Con plantas operando en Santa Cruz, La Paz, Cochabamba, Oruro, Tarija y El Alto, CBN es el motor que impulsa a m\u00e1s de 1.600 empleos directos y abraza a una cadena que sostiene a 3.000 proveedores y 80.000 puntos de venta en los nueve departamentos.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C1-1-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C2-1-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C3-1-80x60.webp) 0 0 no-repeat;\r\n     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ANDR&Eacute;S ABRAHAM Y OMAR HERRERA JUNTO A OTRA \nEJECUTIVA DE CBN.\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C1-1-627x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C1-1-627x420.webp 627w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C1-1-300x201.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C1-1-768x515.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C1-1-150x100.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C1-1-696x466.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C1-1.webp 1024w\" sizes=\"(max-width: 627px) 100vw, 627px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">JOS\u00c9 ANDR\u00c9S ABRAHAM Y OMAR HERRERA JUNTO A OTRA \nEJECUTIVA DE CBN.<\/div><span>JOS\u00c9 ANDR\u00c9S ABRAHAM Y OMAR HERRERA JUNTO A OTRA \nEJECUTIVA DE CBN.<\/span><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C2-1.webp\" title=\"C2\"  data-caption=\"TOP 10 DE LOS EJECUTIVOS M\u00c1S \nDESTACADOS.\"  data-description=\"TOP 10 DE LOS EJECUTIVOS M&Aacute;S \nDESTACADOS.\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C2-1-571x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C2-1-571x420.webp 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class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C3-1.webp\" title=\"C3\"  data-caption=\"JOS\u00c9 ANDR\u00c9S ABRAHAM, GERENTE GENERAL DE CBN.\"  data-description=\"JOS&Eacute; ANDR&Eacute;S ABRAHAM, GERENTE GENERAL DE CBN.\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C3-1-629x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C3-1-629x420.webp 629w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C3-1-300x200.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C3-1-768x513.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C3-1-150x100.webp 150w, 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RECONOCIMIENTO.\"  data-description=\"EL GERENTE GENERAL DE CBN RECIBE EL RECONOCIMIENTO.\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C4-627x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C4-627x420.webp 627w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C4-300x201.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C4-768x515.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C4-150x100.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C4-696x466.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C4.webp 1024w\" sizes=\"(max-width: 627px) 100vw, 627px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">EL GERENTE GENERAL DE CBN RECIBE EL RECONOCIMIENTO.<\/div><span>EL GERENTE GENERAL DE CBN RECIBE EL RECONOCIMIENTO.<\/span><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item5\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C5-1.webp\" title=\"C5\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C5-1-629x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C5-1-629x420.webp 629w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C5-1-300x200.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C5-1-768x513.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C5-1-150x100.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C5-1-696x465.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/C5-1.webp 1024w\" sizes=\"(max-width: 629px) 100vw, 629px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item5\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n","protected":false},"excerpt":{"rendered":"<p>El Sal\u00f3n de la Fama corporativo de Bolivia tiene un nombre que se repite, con la misma fuerza, hace una d\u00e9cada, Cervecer\u00eda Boliviana Nacional (CBN). La empresa m\u00e1s ic\u00f3nica del pa\u00eds no solo sopl\u00f3 las velas de sus 140 a\u00f1os de vida, sino que lo hizo desde la cima del Monitor Empresarial de Reputaci\u00f3n Corporativa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":399691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-399686","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sociales"],"acf":{"antetitulo":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CBN celebra 140 a\u00f1os y una d\u00e9cada invicta en el ranking MERCO - El Diario - Bolivia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eldiario.net\/portal\/2026\/06\/01\/cbn-celebra-140-anos-y-una-decada-invicta-en-el-ranking-merco\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CBN celebra 140 a\u00f1os y una d\u00e9cada invicta en el ranking MERCO - El Diario - Bolivia\" \/>\n<meta property=\"og:description\" content=\"El Sal\u00f3n de la Fama corporativo de Bolivia tiene un nombre que se repite, con la misma fuerza, hace una d\u00e9cada, Cervecer\u00eda Boliviana Nacional (CBN). 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