{"id":397197,"date":"2026-05-23T08:16:36","date_gmt":"2026-05-23T12:16:36","guid":{"rendered":"https:\/\/www.eldiario.net\/portal\/?p=397197"},"modified":"2026-05-23T08:16:36","modified_gmt":"2026-05-23T12:16:36","slug":"farmacias-chavez-y-banco-union-premian-por-pagos-digitales","status":"publish","type":"post","link":"https:\/\/www.eldiario.net\/portal\/2026\/05\/23\/farmacias-chavez-y-banco-union-premian-por-pagos-digitales\/","title":{"rendered":"Farmacias Ch\u00e1vez y Banco Uni\u00f3n  premian por pagos digitales"},"content":{"rendered":"<p>Banco Uni\u00f3n y Farmacias Ch\u00e1vez formalizaron una alianza estrat\u00e9gica de alcance nacional. El evento, que reuni\u00f3 a ejecutivos de ambas instituciones, marc\u00f3 el inicio de una campa\u00f1a que promete transformar la experiencia de compra y el cuidado de la salud en el pa\u00eds a trav\u00e9s de la digitalizaci\u00f3n.<br \/>\nEl prop\u00f3sito de este acuerdo es potenciar la inclusi\u00f3n financiera y, al mismo tiempo, aliviar el bolsillo de las familias bolivianas.<br \/>\nDurante los pr\u00f3ximos tres meses (vigente hasta el 12 de agosto de 2026), los clientes podr\u00e1n obtener un 10% de descuento inmediato en sus compras en cualquiera de las 140 sucursales a nivel nacional de Farmacias Ch\u00e1vez, realizando sus pagos con tarjetas de d\u00e9bito y cr\u00e9dito del Banco Uni\u00f3n los d\u00edas jueves o mediante QR con la billetera m\u00f3vil YASTA los d\u00edas viernes.<br \/>\n\u00abBuscamos generar un ahorro directo y facilitar experiencias de compra m\u00e1s \u00e1giles. Esta alianza une la solidez de nuestros medios de pago con la enorme red de Farmacias Ch\u00e1vez, logrando un beneficio sin l\u00edmites de transacciones para la poblaci\u00f3n\u00bb, destac\u00f3 Diego Fuentes, ejecutivo de Banco Uni\u00f3n, durante la presentaci\u00f3n.<br \/>\nPor su parte, Leonardo Salvatierra, CEO del Grupo Ch\u00e1vez, reafirm\u00f3 su compromiso con el bienestar integral, asumiendo parte del beneficio en caja para garantizar que los productos de salud sigan siendo accesibles para todos.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1011-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: 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              <div class=\"td-gallery-slide-count\"><span class=\"td-gallery-slide-item-focus\">1<\/span> de 4<\/div>\r\n                                <div class=\"td-gallery-slide-prev-next-but\">\r\n                                    <i class = \"td-icon-left doubleSliderPrevButton\"><\/i>\r\n                                    <i class = \"td-icon-right doubleSliderNextButton\"><\/i>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-1 \">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-slide-item td-item1\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1011.webp\" title=\"DSC_1011\"  data-caption=\"DIEGO FUENTES, LEONARDO SALVATIERRA Y MARCELO  MELGAREJO DURANTE LA FIRMA DE LA ALIANZA.\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1011-629x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1011-629x420.webp 629w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1011-300x200.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1011-1024x684.webp 1024w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1011-768x513.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1011-150x100.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1011-696x465.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1011-1068x713.webp 1068w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1011.webp 1200w\" sizes=\"(max-width: 629px) 100vw, 629px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">DIEGO FUENTES, LEONARDO SALVATIERRA Y MARCELO  MELGAREJO DURANTE LA FIRMA DE LA ALIANZA.<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1034.webp\" title=\"DSC_1034\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1034-629x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1034-629x420.webp 629w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1034-300x200.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1034-1024x684.webp 1024w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1034-768x513.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1034-150x100.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1034-696x465.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1034-1068x713.webp 1068w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1034.webp 1200w\" sizes=\"(max-width: 629px) 100vw, 629px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1050.webp\" title=\"DSC_1050\"  data-caption=\"WILDER ANZALJUAN CARLOS SALINAS, DAVID CH\u00c1VEZ, WILDER ANZALDO, ALDO SULZER, MOIS\u00c9S MURILLO Y GABRIELA BUITRAGO.DO, DIRECTOR FINANCIERO, Y MAURICIO S\u00c1NCHEZ, GERENTE MKT  FARMACIAS CH\u00c1VEZ, JUNTO A ENRIQUE KOCH.\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1050-629x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1050-629x420.webp 629w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1050-300x200.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1050-1024x684.webp 1024w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1050-768x513.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1050-150x100.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1050-696x465.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1050-1068x713.webp 1068w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1050.webp 1200w\" sizes=\"(max-width: 629px) 100vw, 629px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">WILDER ANZALJUAN CARLOS SALINAS, DAVID CH\u00c1VEZ, WILDER ANZALDO, ALDO SULZER, MOIS\u00c9S MURILLO Y GABRIELA BUITRAGO.DO, DIRECTOR FINANCIERO, Y MAURICIO S\u00c1NCHEZ, GERENTE MKT  FARMACIAS CH\u00c1VEZ, JUNTO A ENRIQUE KOCH.<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item4\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1051.webp\" title=\"DSC_1051\"  data-caption=\"DIEGO FUENTES, GERENTE NACIONAL TECNOLOG\u00cdAS BANCO UNI\u00d3N; LEONARDO SALVATIERRA, CEO DEL GRUPO CH\u00c1VEZ, Y MARCELO MELGAREJO, GERENTE DE PRODUCTOS Y  CANALES DEL BANCO UNI\u00d3N.\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1051-629x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1051-629x420.webp 629w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1051-300x200.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1051-1024x684.webp 1024w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1051-768x513.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1051-150x100.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1051-696x465.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1051-1068x713.webp 1068w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1051.webp 1200w\" sizes=\"(max-width: 629px) 100vw, 629px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">DIEGO FUENTES, GERENTE NACIONAL TECNOLOG\u00cdAS BANCO UNI\u00d3N; LEONARDO SALVATIERRA, CEO DEL GRUPO CH\u00c1VEZ, Y MARCELO MELGAREJO, GERENTE DE PRODUCTOS Y  CANALES DEL BANCO UNI\u00d3N.<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n","protected":false},"excerpt":{"rendered":"<p>Banco Uni\u00f3n y Farmacias Ch\u00e1vez formalizaron una alianza estrat\u00e9gica de alcance nacional. El evento, que reuni\u00f3 a ejecutivos de ambas instituciones, marc\u00f3 el inicio de una campa\u00f1a que promete transformar la experiencia de compra y el cuidado de la salud en el pa\u00eds a trav\u00e9s de la digitalizaci\u00f3n. El prop\u00f3sito de este acuerdo es potenciar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":397198,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-397197","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sociales"],"acf":{"antetitulo":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Farmacias Ch\u00e1vez y Banco Uni\u00f3n premian por pagos digitales - El Diario - Bolivia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eldiario.net\/portal\/2026\/05\/23\/farmacias-chavez-y-banco-union-premian-por-pagos-digitales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farmacias Ch\u00e1vez y Banco Uni\u00f3n premian por pagos digitales - El Diario - Bolivia\" \/>\n<meta property=\"og:description\" content=\"Banco Uni\u00f3n y Farmacias Ch\u00e1vez formalizaron una alianza estrat\u00e9gica de alcance nacional. El evento, que reuni\u00f3 a ejecutivos de ambas instituciones, marc\u00f3 el inicio de una campa\u00f1a que promete transformar la experiencia de compra y el cuidado de la salud en el pa\u00eds a trav\u00e9s de la digitalizaci\u00f3n. El prop\u00f3sito de este acuerdo es potenciar [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eldiario.net\/portal\/2026\/05\/23\/farmacias-chavez-y-banco-union-premian-por-pagos-digitales\/\" \/>\n<meta property=\"og:site_name\" content=\"El Diario - Bolivia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eldiario.bolivia\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-23T12:16:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/05\/DSC_1011.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jeanette\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eldiario_net\" \/>\n<meta name=\"twitter:site\" content=\"@eldiario_net\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeanette\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eldiario.net\\\/portal\\\/2026\\\/05\\\/23\\\/farmacias-chavez-y-banco-union-premian-por-pagos-digitales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eldiario.net\\\/portal\\\/2026\\\/05\\\/23\\\/farmacias-chavez-y-banco-union-premian-por-pagos-digitales\\\/\"},\"author\":{\"name\":\"Jeanette\",\"@id\":\"https:\\\/\\\/www.eldiario.net\\\/portal\\\/#\\\/schema\\\/person\\\/634255f275431248bb9faa38296b494a\"},\"headline\":\"Farmacias Ch\u00e1vez y Banco Uni\u00f3n premian por pagos digitales\",\"datePublished\":\"2026-05-23T12:16:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eldiario.net\\\/portal\\\/2026\\\/05\\\/23\\\/farmacias-chavez-y-banco-union-premian-por-pagos-digitales\\\/\"},\"wordCount\":256,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eldiario.net\\\/portal\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eldiario.net\\\/portal\\\/2026\\\/05\\\/23\\\/farmacias-chavez-y-banco-union-premian-por-pagos-digitales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eldiario.net\\\/portal\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/DSC_1011.webp\",\"articleSection\":[\"Sociales\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eldiario.net\\\/portal\\\/2026\\\/05\\\/23\\\/farmacias-chavez-y-banco-union-premian-por-pagos-digitales\\\/\",\"url\":\"https:\\\/\\\/www.eldiario.net\\\/portal\\\/2026\\\/05\\\/23\\\/farmacias-chavez-y-banco-union-premian-por-pagos-digitales\\\/\",\"name\":\"Farmacias Ch\u00e1vez y Banco Uni\u00f3n premian por pagos digitales - 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