{"id":374376,"date":"2026-03-09T00:25:41","date_gmt":"2026-03-09T04:25:41","guid":{"rendered":"https:\/\/www.eldiario.net\/portal\/?p=374376"},"modified":"2026-03-08T22:28:40","modified_gmt":"2026-03-09T02:28:40","slug":"astara-liderazgo-sobre-ruedas-en-expoauto","status":"publish","type":"post","link":"https:\/\/www.eldiario.net\/portal\/2026\/03\/09\/astara-liderazgo-sobre-ruedas-en-expoauto\/","title":{"rendered":"Astara, liderazgo sobre ruedas en Expoauto"},"content":{"rendered":"<p>Astara Bolivia cerr\u00f3 con \u00e9xito su participaci\u00f3n en Expoauto 2026, consolid\u00e1ndose como el epicentro de la movilidad tras una intensa jornada ferial. Con una propuesta enfocada en la accesibilidad, las marcas Fiat, Jeep y RAM facilitaron el acceso al 0 km mediante condiciones exclusivas que atrajeron a cientos de visitantes. Entre los grandes protagonistas destacaron el retorno de la Jeep Gladiator, que cautiv\u00f3 por su versatilidad todoterreno, y la RAM 700, ratificando su liderazgo de cinco a\u00f1os en el mercado boliviano. Bajo la gesti\u00f3n de los ejecutivos Carlos Balc\u00e1zar y Rodolfo Camacho, la firma transform\u00f3 el evento en una plataforma de oportunidades reales, donde la asesor\u00eda personalizada y los bonos especiales permitieron que numerosos bolivianos concretaran la compra de su nuevo veh\u00edculo con el sello de garant\u00eda de Astara.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Hugo-Lourenco-director-financiero-de-Astara-y-Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Juaquin-Hurtado-jefe-de-Ventas-Astara-80x60.webp) 0 0 no-repeat;\r\n                   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class=\"td-gallery-slide-item-focus\">1<\/span> de 7<\/div>\r\n                                <div class=\"td-gallery-slide-prev-next-but\">\r\n                                    <i class = \"td-icon-left doubleSliderPrevButton\"><\/i>\r\n                                    <i class = \"td-icon-right doubleSliderNextButton\"><\/i>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-1 \">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-slide-item td-item1\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Hugo-Lourenco-director-financiero-de-Astara-y-Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia.webp\" title=\"Hugo-Louren\u00e7o,-director-financiero-de-Astara-y-Carlos-Balc\u00e1zar,-gerente-de-marca-Stellantis-Bolivia\"  data-caption=\"HUGO LOUREN\u00c7O, DIRECTOR FINANCIERO DE ASTARA Y CARLOS  BALC\u00c1ZAR, GERENTE DE MARCA STELLANTIS  BOLIVIA.\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Hugo-Lourenco-director-financiero-de-Astara-y-Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia-560x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Hugo-Lourenco-director-financiero-de-Astara-y-Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia-560x420.webp 560w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Hugo-Lourenco-director-financiero-de-Astara-y-Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia-300x225.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Hugo-Lourenco-director-financiero-de-Astara-y-Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia-1024x769.webp 1024w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Hugo-Lourenco-director-financiero-de-Astara-y-Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia-768x577.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Hugo-Lourenco-director-financiero-de-Astara-y-Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia-80x60.webp 80w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Hugo-Lourenco-director-financiero-de-Astara-y-Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia-150x113.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Hugo-Lourenco-director-financiero-de-Astara-y-Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia-696x522.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Hugo-Lourenco-director-financiero-de-Astara-y-Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia-1068x802.webp 1068w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Hugo-Lourenco-director-financiero-de-Astara-y-Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia.webp 1151w\" sizes=\"(max-width: 560px) 100vw, 560px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">HUGO LOUREN\u00c7O, DIRECTOR FINANCIERO DE ASTARA Y CARLOS  BALC\u00c1ZAR, GERENTE DE MARCA STELLANTIS  BOLIVIA.<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Juaquin-Hurtado-jefe-de-Ventas-Astara.webp\" title=\"Juaquin-Hurtado,-jefe-de-Ventas-Astara\"  data-caption=\"JUAQUIN HURTADO, JEFE DE VENTAS ASTARA.\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Juaquin-Hurtado-jefe-de-Ventas-Astara-560x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Juaquin-Hurtado-jefe-de-Ventas-Astara-560x420.webp 560w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Juaquin-Hurtado-jefe-de-Ventas-Astara-300x225.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Juaquin-Hurtado-jefe-de-Ventas-Astara-1024x769.webp 1024w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Juaquin-Hurtado-jefe-de-Ventas-Astara-768x577.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Juaquin-Hurtado-jefe-de-Ventas-Astara-80x60.webp 80w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Juaquin-Hurtado-jefe-de-Ventas-Astara-150x113.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Juaquin-Hurtado-jefe-de-Ventas-Astara-696x522.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Juaquin-Hurtado-jefe-de-Ventas-Astara-1068x802.webp 1068w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Juaquin-Hurtado-jefe-de-Ventas-Astara.webp 1151w\" sizes=\"(max-width: 560px) 100vw, 560px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">JUAQUIN HURTADO, JEFE DE VENTAS ASTARA.<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Rodolfo-Camacho-gerente-de-marketing-Astara-junto-al-Jeep-Renegade.webp\" title=\"Rodolfo-Camacho,-gerente-de-marketing-Astara-junto-al-Jeep-Renegade\"  data-caption=\"RODOLFO  CAMACHO, GERENTE DE MARKETING  ASTARA JUNTO AL JEEP  RENEGADE.\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Rodolfo-Camacho-gerente-de-marketing-Astara-junto-al-Jeep-Renegade-560x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Rodolfo-Camacho-gerente-de-marketing-Astara-junto-al-Jeep-Renegade-560x420.webp 560w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Rodolfo-Camacho-gerente-de-marketing-Astara-junto-al-Jeep-Renegade-300x225.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Rodolfo-Camacho-gerente-de-marketing-Astara-junto-al-Jeep-Renegade-1024x769.webp 1024w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Rodolfo-Camacho-gerente-de-marketing-Astara-junto-al-Jeep-Renegade-768x577.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Rodolfo-Camacho-gerente-de-marketing-Astara-junto-al-Jeep-Renegade-80x60.webp 80w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Rodolfo-Camacho-gerente-de-marketing-Astara-junto-al-Jeep-Renegade-150x113.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Rodolfo-Camacho-gerente-de-marketing-Astara-junto-al-Jeep-Renegade-696x522.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Rodolfo-Camacho-gerente-de-marketing-Astara-junto-al-Jeep-Renegade-1068x802.webp 1068w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Rodolfo-Camacho-gerente-de-marketing-Astara-junto-al-Jeep-Renegade.webp 1151w\" sizes=\"(max-width: 560px) 100vw, 560px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">RODOLFO  CAMACHO, GERENTE DE MARKETING  ASTARA JUNTO AL JEEP  RENEGADE.<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item4\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Scarleth-Bonilla-junto-al-Fiat-Pulse.webp\" title=\"Scarleth-Bonilla-junto-al-Fiat-Pulse\"  data-caption=\"SCARLETH  BONILLA JUNTO AL FIAT PULSE.\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Scarleth-Bonilla-junto-al-Fiat-Pulse-560x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Scarleth-Bonilla-junto-al-Fiat-Pulse-560x420.webp 560w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Scarleth-Bonilla-junto-al-Fiat-Pulse-300x225.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Scarleth-Bonilla-junto-al-Fiat-Pulse-1024x769.webp 1024w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Scarleth-Bonilla-junto-al-Fiat-Pulse-768x577.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Scarleth-Bonilla-junto-al-Fiat-Pulse-80x60.webp 80w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Scarleth-Bonilla-junto-al-Fiat-Pulse-150x113.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Scarleth-Bonilla-junto-al-Fiat-Pulse-696x522.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Scarleth-Bonilla-junto-al-Fiat-Pulse-1068x802.webp 1068w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Scarleth-Bonilla-junto-al-Fiat-Pulse.webp 1151w\" sizes=\"(max-width: 560px) 100vw, 560px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">SCARLETH  BONILLA JUNTO AL FIAT PULSE.<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item5\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Andres-Jimenez-supervisor-comercial-de-red-y-Enrique-Espinoza-coordinador-de-marketing-Astara.webp\" title=\"Andr\u00e9s-Jim\u00e9nez,-supervisor-comercial-de-red-y-Enrique-Espinoza,-coordinador-de-marketing-Astara\"  data-caption=\"ANDR\u00c9S JIM\u00c9NEZ, SUPERVISOR  COMERCIAL DE RED, Y ENRIQUE  ESPINOZA, COORDINADOR DE  MARKETING ASTARA.\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Andres-Jimenez-supervisor-comercial-de-red-y-Enrique-Espinoza-coordinador-de-marketing-Astara-560x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Andres-Jimenez-supervisor-comercial-de-red-y-Enrique-Espinoza-coordinador-de-marketing-Astara-560x420.webp 560w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Andres-Jimenez-supervisor-comercial-de-red-y-Enrique-Espinoza-coordinador-de-marketing-Astara-300x225.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Andres-Jimenez-supervisor-comercial-de-red-y-Enrique-Espinoza-coordinador-de-marketing-Astara-1024x769.webp 1024w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Andres-Jimenez-supervisor-comercial-de-red-y-Enrique-Espinoza-coordinador-de-marketing-Astara-768x577.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Andres-Jimenez-supervisor-comercial-de-red-y-Enrique-Espinoza-coordinador-de-marketing-Astara-80x60.webp 80w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Andres-Jimenez-supervisor-comercial-de-red-y-Enrique-Espinoza-coordinador-de-marketing-Astara-150x113.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Andres-Jimenez-supervisor-comercial-de-red-y-Enrique-Espinoza-coordinador-de-marketing-Astara-696x522.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Andres-Jimenez-supervisor-comercial-de-red-y-Enrique-Espinoza-coordinador-de-marketing-Astara-1068x802.webp 1068w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Andres-Jimenez-supervisor-comercial-de-red-y-Enrique-Espinoza-coordinador-de-marketing-Astara.webp 1151w\" sizes=\"(max-width: 560px) 100vw, 560px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">ANDR\u00c9S JIM\u00c9NEZ, SUPERVISOR  COMERCIAL DE RED, Y ENRIQUE  ESPINOZA, COORDINADOR DE  MARKETING ASTARA.<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item6\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia.webp\" title=\"Carlos-Balc\u00e1zar,-gerente-de-marca-Stellantis-Bolivia\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia-560x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia-560x420.webp 560w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia-300x225.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia-1024x769.webp 1024w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia-768x577.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia-80x60.webp 80w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia-150x113.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/03\/Carlos-Balcazar-gerente-de-marca-Stellantis-Bolivia-696x522.webp 696w, 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           <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">CARLOS MERCADO, JUAQUIN HURTADO, ROBERTO MONTALV\u00c1N, CARLOS BALC\u00c1ZAR, ROXANA SORUCO, SELVA MARADEY, VALERIA OROZCO, DANIELA PINTO Y CECILIA ROCHA.<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div 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de la movilidad tras una intensa jornada ferial. Con una propuesta enfocada en la accesibilidad, las marcas Fiat, Jeep y RAM facilitaron el acceso al 0 km mediante condiciones exclusivas que atrajeron a cientos de visitantes. Entre los grandes protagonistas destacaron [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":374383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-374376","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sociales"],"acf":{"antetitulo":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Astara, liderazgo sobre ruedas en Expoauto - El Diario - Bolivia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eldiario.net\/portal\/2026\/03\/09\/astara-liderazgo-sobre-ruedas-en-expoauto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Astara, liderazgo sobre ruedas en Expoauto - El Diario - Bolivia\" \/>\n<meta property=\"og:description\" content=\"Astara Bolivia cerr\u00f3 con \u00e9xito su participaci\u00f3n en Expoauto 2026, consolid\u00e1ndose como el epicentro de la movilidad tras una intensa jornada ferial. 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