{"id":360326,"date":"2026-01-16T00:14:09","date_gmt":"2026-01-16T04:14:09","guid":{"rendered":"https:\/\/www.eldiario.net\/portal\/?p=360326"},"modified":"2026-01-15T22:16:44","modified_gmt":"2026-01-16T02:16:44","slug":"finesse-nuevo-aliado-del-carnaval-junto-a-los-testarudos","status":"publish","type":"post","link":"https:\/\/www.eldiario.net\/portal\/2026\/01\/16\/finesse-nuevo-aliado-del-carnaval-junto-a-los-testarudos\/","title":{"rendered":"Finesse, nuevo aliado del Carnaval junto a los Testarudos"},"content":{"rendered":"<p>En un evento que desbord\u00f3 tradici\u00f3n y orgullo regional, la marca boliviana de papel Finesse anunci\u00f3 su auspicio oficial a la comparsa Testarudos, coronadores del Carnaval cruce\u00f1o 2026. Bajo el lema de acompa\u00f1ar a las familias en la \u00abFiesta Grande\u00bb, la marca reafirma su compromiso con la cultura local integrando su portafolio de productos a la intensa agenda carnavalera.<br \/>\n\u00d3scar V\u00e9liz, gerente General de Italsa, destac\u00f3 que este apoyo nace de la creencia de que el carnaval se vive en cada detalle de la vida real. Por su parte, Jorge Salazar, presidente de los Testarudos, resalt\u00f3 el valor de contar con aliados nacionales que entienden el esp\u00edritu de hermandad y alegr\u00eda que define a la comparsa y a su soberana, Camila I.<br \/>\nEl momento central del encuentro fue la presentaci\u00f3n de la Casaca Finesse, prenda oficial que vestir\u00e1 al staff de la reina en todas las actividades previas y los d\u00edas centrales de mojaz\u00f3n. Con esta alianza, Finesse se consolida como el aliado estrat\u00e9gico que cuida y acompa\u00f1a a los cruce\u00f1os en cada risa, baile y momento compartido de esta celebraci\u00f3n generacional.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #tdi_1  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Camila-Ribera-Reina-del-Carnaval-Cruceno-2026-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Equipo-Finesse-80x60.webp) 0 0 no-repeat;\r\n                    }\r\n                    #tdi_1  .td-doubleSlider-2 .td-item3 {\r\n                        background: 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class=\"td-gallery-slide-item-focus\">1<\/span> de 8<\/div>\r\n                                <div class=\"td-gallery-slide-prev-next-but\">\r\n                                    <i class = \"td-icon-left doubleSliderPrevButton\"><\/i>\r\n                                    <i class = \"td-icon-right doubleSliderNextButton\"><\/i>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-1 \">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-slide-item td-item1\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Camila-Ribera-Reina-del-Carnaval-Cruceno-2026.webp\" title=\"Camila-Ribera,-Reina-del-Carnaval-Cruce\u00f1o-2026\"  data-caption=\"CAMILA RIBERA, REINA DEL CARNAVAL CRUCE\u00d1O 2026.\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Camila-Ribera-Reina-del-Carnaval-Cruceno-2026-630x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Camila-Ribera-Reina-del-Carnaval-Cruceno-2026-630x420.webp 630w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Camila-Ribera-Reina-del-Carnaval-Cruceno-2026-300x200.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Camila-Ribera-Reina-del-Carnaval-Cruceno-2026-1024x683.webp 1024w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Camila-Ribera-Reina-del-Carnaval-Cruceno-2026-768x512.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Camila-Ribera-Reina-del-Carnaval-Cruceno-2026-150x100.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Camila-Ribera-Reina-del-Carnaval-Cruceno-2026-696x464.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Camila-Ribera-Reina-del-Carnaval-Cruceno-2026-1068x712.webp 1068w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Camila-Ribera-Reina-del-Carnaval-Cruceno-2026.webp 1200w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">CAMILA RIBERA, REINA DEL CARNAVAL CRUCE\u00d1O 2026.<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Equipo-Finesse.webp\" title=\"Equipo-Finesse\"  data-caption=\"EQUIPO FINESSE.\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Equipo-Finesse-630x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Equipo-Finesse-630x420.webp 630w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Equipo-Finesse-300x200.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Equipo-Finesse-1024x683.webp 1024w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Equipo-Finesse-768x512.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Equipo-Finesse-150x100.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Equipo-Finesse-696x464.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Equipo-Finesse-1068x712.webp 1068w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Equipo-Finesse.webp 1200w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">EQUIPO FINESSE.<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-auspiciador-oficial-de-Los-Testatrudos.webp\" title=\"Finesse-auspiciador-oficial-de-Los-Testatrudos\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-auspiciador-oficial-de-Los-Testatrudos-630x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-auspiciador-oficial-de-Los-Testatrudos-630x420.webp 630w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-auspiciador-oficial-de-Los-Testatrudos-300x200.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-auspiciador-oficial-de-Los-Testatrudos-1024x683.webp 1024w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-auspiciador-oficial-de-Los-Testatrudos-768x512.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-auspiciador-oficial-de-Los-Testatrudos-150x100.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-auspiciador-oficial-de-Los-Testatrudos-696x464.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-auspiciador-oficial-de-Los-Testatrudos-1068x712.webp 1068w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-auspiciador-oficial-de-Los-Testatrudos.webp 1200w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item4\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-y-la-reina.webp\" title=\"Finesse-y-la-reina\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-y-la-reina-635x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-y-la-reina-635x420.webp 635w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-y-la-reina-300x199.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-y-la-reina-1024x678.webp 1024w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-y-la-reina-768x508.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-y-la-reina-150x99.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-y-la-reina-696x461.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-y-la-reina-1068x707.webp 1068w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Finesse-y-la-reina.webp 1200w\" sizes=\"(max-width: 635px) 100vw, 635px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item5\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-Camila-I-Carlos-Limpias-Oscar-Veliz-y-Monica-Vargas.webp\" title=\"Jorge-Salazar,-Camila-I,-Carlos-Limpias,-Oscar-Veliz-y-Monica-Vargas\"  data-caption=\"JORGE SALAZAR, CAMILA I, CARLOS LIMPIAS, \u00d3SCAR V\u00c9LIZ Y M\u00d3NICA VARGAS.\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-Camila-I-Carlos-Limpias-Oscar-Veliz-y-Monica-Vargas-630x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-Camila-I-Carlos-Limpias-Oscar-Veliz-y-Monica-Vargas-630x420.webp 630w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-Camila-I-Carlos-Limpias-Oscar-Veliz-y-Monica-Vargas-300x200.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-Camila-I-Carlos-Limpias-Oscar-Veliz-y-Monica-Vargas-1024x683.webp 1024w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-Camila-I-Carlos-Limpias-Oscar-Veliz-y-Monica-Vargas-768x512.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-Camila-I-Carlos-Limpias-Oscar-Veliz-y-Monica-Vargas-150x100.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-Camila-I-Carlos-Limpias-Oscar-Veliz-y-Monica-Vargas-696x464.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-Camila-I-Carlos-Limpias-Oscar-Veliz-y-Monica-Vargas-1068x712.webp 1068w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-Camila-I-Carlos-Limpias-Oscar-Veliz-y-Monica-Vargas.webp 1200w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">JORGE SALAZAR, CAMILA I, CARLOS LIMPIAS, \u00d3SCAR V\u00c9LIZ Y M\u00d3NICA VARGAS.<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item6\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-y-Camila-I.webp\" title=\"Jorge-Salazar-y-Camila-I\"  data-caption=\"JORGE SALAZAR Y CAMILA I.\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-y-Camila-I-280x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-y-Camila-I-280x420.webp 280w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-y-Camila-I-200x300.webp 200w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-y-Camila-I-683x1024.webp 683w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-y-Camila-I-768x1152.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-y-Camila-I-1024x1536.webp 1024w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-y-Camila-I-150x225.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-y-Camila-I-300x450.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-y-Camila-I-696x1044.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-y-Camila-I-1068x1602.webp 1068w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/Jorge-Salazar-y-Camila-I.webp 1200w\" sizes=\"(max-width: 280px) 100vw, 280px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">JORGE SALAZAR Y CAMILA I.<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item7\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/JZ6_4441.webp\" title=\"JZ6_4441\"  data-caption=\"MARIELA \u00c9G\u00dcEZ, MARIOLY CABRERA, M\u00d3NICA VARGAS, CAMILA I, CARLOS LIMPIAS Y \u00d3SCAR V\u00c9LIZ.\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/JZ6_4441-630x420.webp\" srcset=\"https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/JZ6_4441-630x420.webp 630w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/JZ6_4441-300x200.webp 300w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/JZ6_4441-1024x683.webp 1024w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/JZ6_4441-768x512.webp 768w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/JZ6_4441-150x100.webp 150w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/JZ6_4441-696x464.webp 696w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/JZ6_4441-1068x712.webp 1068w, https:\/\/www.eldiario.net\/portal\/wp-content\/uploads\/2026\/01\/JZ6_4441.webp 1200w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">MARIELA \u00c9G\u00dcEZ, MARIOLY CABRERA, M\u00d3NICA VARGAS, CAMILA I, CARLOS LIMPIAS Y \u00d3SCAR V\u00c9LIZ.<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item8\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a 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